Search Engine Optimization

Search Engine Optimization (SEO) is the practice of optimizing a website and its content to improve its visibility and ranking on search engine results pages (SERPs) for relevant keywords and phrases. The ultimate goal of SEO is to drive organic (unpaid) traffic to a website by ensuring it is discoverable by users searching for related topics.

Key Aspects of Search Engine Optimization:

On-Page SEO:Optimizing individual pages with relevant keywords, meta tags, and headers.

Off-Page SEO:Building backlinks (links from other reputable websites) to improve credibility and authority.

Technical SEO:Enhancing website performance, such as page load speed and mobile responsiveness.

Local SEO:Managing online business listings and reviews on platforms like Google My Business.

Content Strategy:Creating and maintaining a blog or resource section to target specific keywords.