Pay Per Click

Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It is a method of buying visits to a website rather than relying solely on organic traffic. PPC is commonly used in search engine advertising, social media platforms, and display networks.

Key Aspects of Pay Per Click:

Google Ads:The most popular platform, placing ads on Google search results and its partner network.

Microsoft Advertising:Ads displayed on Bing and Yahoo search engines.

Social Media Ads: Platforms like Facebook, Instagram, LinkedIn, and Twitter offer PPC campaigns tailored to their audiences.

Display Networks:Banner ads on websites and mobile apps.